Comments for INCLASSMEDIA™ http://inclassmedia.wordpress.com A blog on classroom effectiveness, textbooks, publishers, media formats, news, and learning. Wed, 28 Nov 2007 04:08:26 +0000 http://wordpress.com/ hourly 1 Comment on Does Video Aid Learning? by Steve Rosenbaum http://inclassmedia.wordpress.com/2007/11/27/does-video-aid-learning/#comment-45 Steve Rosenbaum Wed, 28 Nov 2007 04:08:26 +0000 http://inclassmedia.wordpress.com/2007/11/27/does-video-aid-learning/#comment-45 I think this is a case for looking at individual learning styles. Some of us, especially baby boomers who grew up with TV find it easier to learn if we can see things. There's also a lot being written about a new style called digital learners. They are used to learning online. On the other hand, a lot of elearing these days is still electronic page turning. As a result it can have minimal effects on learning. We always try to evaluate a change in delivery method in terms of time to proficiency. Do students actually learn significantly faster. If yes, it's a winner. If no, we need to try something else. By the way, if you want a place were these topics are discussed in great length by people in the corporate world, try the discussion boards at www.astd.org (American Society of Training and Development) I think this is a case for looking at individual learning styles. Some of us, especially baby boomers who grew up with TV find it easier to learn if we can see things. There’s also a lot being written about a new style called digital learners. They are used to learning online.

On the other hand, a lot of elearing these days is still electronic page turning. As a result it can have minimal effects on learning. We always try to evaluate a change in delivery method in terms of time to proficiency. Do students actually learn significantly faster. If yes, it’s a winner. If no, we need to try something else.

By the way, if you want a place were these topics are discussed in great length by people in the corporate world, try the discussion boards at http://www.astd.org (American Society of Training and Development)

]]> Comment on So is MKTG (Thomson / Southwestern) a disruptive textbook innovation? by Christopher Harley http://inclassmedia.wordpress.com/2007/09/20/so-is-mktg-thomson-southwestern-a-disruptive-textbook-innovation/#comment-4 Christopher Harley Wed, 10 Oct 2007 07:23:03 +0000 http://inclassmedia.wordpress.com/2007/09/20/so-is-mktg-thomson-southwestern-a-disruptive-textbook-innovation/#comment-4 This is my text for BA 311-Marketing Management at Portland State University. Our instructor teaches directly from the provided PowerPoints. With this sort of format, the publishers should go one step further and include advertising. It would reduce the cost to students and give the writers the needed justification for updating new editions. The magazine layout takes some getting use to and since it looks like last months Vanity Fair, it's all I can do to keep from throwing it away. This is my text for BA 311-Marketing Management at Portland State University. Our instructor teaches directly from the provided PowerPoints. With this sort of format, the publishers should go one step further and include advertising. It would reduce the cost to students and give the writers the needed justification for updating new editions. The magazine layout takes some getting use to and since it looks like last months Vanity Fair, it’s all I can do to keep from throwing it away.

]]> Comment on Can They Make Us Do That? by Sandra Rothenberg http://inclassmedia.wordpress.com/2007/09/25/can-they-make-us-do-that/#comment-3 Sandra Rothenberg Thu, 27 Sep 2007 19:04:09 +0000 http://inclassmedia.wordpress.com/2007/09/25/can-they-make-us-do-that/#comment-3 The idea of the "precautionary principle" comes up in environmental regulation as well. With regard to climate change, for example, Europe is far ahead of the US because they - in essence - would rather be safe than sorry. This principle, however, seems to go against the American culture, where precaution seems to be devalued. It goes against the archetype of the brash, brave, action focused corporate leader. The question is what are the costs of being less precautionary in a global market, particularly if the precautions end up to be warranted. The idea of the “precautionary principle” comes up in environmental regulation as well. With regard to climate change, for example, Europe is far ahead of the US because they – in essence – would rather be safe than sorry. This principle, however, seems to go against the American culture, where precaution seems to be devalued. It goes against the archetype of the brash, brave, action focused corporate leader. The question is what are the costs of being less precautionary in a global market, particularly if the precautions end up to be warranted.

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